SEO stands for “search engine optimization.” It’s the practice of optimizing (or enhancing) websites to make them reach a higher position in Google’s — or any search engine’s — search results. It’s important to note that SEO focuses on rankings from organic (non-paid) search results.
- On-page SEO: On-page search engine optimization refers to things you do to your website or page.
- Positive on-page ranking factors are actions you take to improve your website or page that can help you rank higher. Like having correctly labeled heading tags, or making sure your site structure is healthy.
- Negative on-page ranking factors are things that you do (or don’t do!) to your website or page that may hurt where you rank on a search results page. For example, over-using a keyword or writing crappy content that doesn’t serve any purpose are both considered negative on-page ranking factors.
- Off-page SEO: Off-page search engine optimization relates to things that you do off site.
- Positive off-page ranking factors are things you can do to make your site rank higher in search results. An example could be having a guest blog post published on an influencer’s site that then links back to yours.
Negative off-page ranking factors are things that can push you further down the search engine results page. An example could be placing low quality or spammy ads on your website.