CTA stands for “call to action.” In marketing, CTAs are the next steps you want your audience to take. They’re designed to point people where you want them to go next in order to engage with your business or brand. CTAs are usually something generic like “Click here to signup,” “Learn more here” or “Call now!” But CTAs don’t have to be generic or boring! Make them fun and use the opportunity to let your brand’s personality shine through. “Click here and let’s connect!” or “Let’s talk data!” might be more playful and in line with your brand.