Bounce rate is the percentage of visitors who arrive on your site and leave without visiting a second page. High bounce rate = bad. Low bounce rate = good! The bounce rate formula was designed to tell you if you have the right audience coming to your pages and if they like what they see when they get there. Or, as one Google executive defines bounce rate, “I came, I puked, I left.” So how can you help bring your bounce rate down? Simple adjustments to ensure the user experience is seamless is a great way to start. Things like making sure your site is easy to navigate and providing useful information that your audience can easily access will go a long way. By encouraging customers to stay on your site longer, your bounce rate will start to go down.