Data Collection Begins with a Defined Customer Persona

Ever feel like you’re just pushing products and hoping that someone out there will buy whatever you’re selling? If you don’t have a well-defined customer persona, that’s exactly what you’re doing. Your customers are expecting you to know what they want and need, and the only way to know that is by collecting and analyzing data. And the only way to collect and analyze data is by knowing your value proposition, mission statement, and customer persona.

The purpose of Intro to Data Collection is to clarify your company’s message and define your ideal customer. Everything you will learn here plays a crucial part in your business and should be used when making ALL of your future marketing decisions.

In this course, you’ll learn:

• How to write a value proposition from your customer’s perspective and how your product will help them.
• How to write a mission statement that clearly defines exactly what your company’s purpose is.
• How to define a measurable customer persona—a detailed story of your perfect customer.

This Course Is For You If…

• You have a good sense of who you serve and how you serve them, but you wish you could be more confident in seeking out new customers.
• You’re ready to do the work it takes to start a new business, knowing that starting with the right foundation will save you a lot of time and money down the road.
• You feel like data collection” is an inevitable topic to understand, but are hesitant to jump all the way in with the full course of Data Collection 101.
• You’re excited about engaging with other like-minded course takers and being part of a community of supportive female business owners.

Data collection and analyzing might sound intimidating, but if you don’t harness the opportunities that it offers, you’ll be cheating yourself out of the most valuable information available about your customers, and to be honest, your own business.