INTRO TO DATA COLLECTION is for all business owners who know they should be using data but aren’t quite sure where to start.
You will create a filter to determine the right kind of data you should be collecting. Without a well-defined value proposition, mission statement, or customer persona, you have no idea who you are marketing to. In order to break through the noise online you’re going to need a plan in place to reach your customers. This course lays the groundwork for not only how you will make better marketing decisions, but also how you will collect data in the future.
In this course, you will learn:
- How to write a value proposition that lets your customers know how you are going to solve their problem.
- How to write a mission statement that clearly defines your company’s purpose.
- How to define a measurable customer persona that provides a detailed story of your ideal customer.