Data Collection 101 (beta)
By the end of this course, you will have a data collection framework in place that’s tailored to your business – a framework that you will be able to both monitor and understand.
TOPICS COVERED IN THIS COURSE:
- Section One: Intro, Course Overview, and Navigation
- Section Two: Course Objective
- Section Three: Value Proposition and Mission Statement
- Section Four: Customer Personas
- Section Five: Basic Keyword Research
- Section Six: Website Structure Basics
- Section Seven: Brand Consistency
- Section Eight: Start Collecting Date
- Section Nine: Reporting
- Section Ten: Next Steps
EACH LESSON INCLUDES:
- Videos that offer a real-world perspective on why each topic is important.
- Lessons providing step-by-step tutorials using videos and text to help navigate each topic.
- Worksheets you can download for each lesson.
- Exercises that include checklists, guides, quizzes, tools and downloadable PDF resources.