Data Made Us Do It!
My business partner Melody and I have been building the Virtual Collective for over three years now. Last fall, we sat down to plan out what 2017 was going to look like, and we actually had things to plan!
We had a whole wall filled (FILLED!) with ideas, tools, and prospects because we had spent the previous two years collecting information … we had data!
With that data, we were able to map out the coming year in an efficient, meaningful way. That information was insightful and told us what our clients wanted and needed as well as how they were interacting with our business. That feedback — the data — provided the hard facts we needed to prioritize our next steps and determine where we should focus our time and money.
When you own your own business there really isn’t room for guessing, right? Data has helped us make smart, impactful decisions, and we want other women to know how to use it too!
Who Knew Data Could Be So Empowering?
That day last fall was by far the most empowering meeting Melody and I have had because we could validate our intuitions for what we thought made sense to do next. Now, each decision was backed up by real data and client feedback.
To be clear, data is not what excites me.
I do not get a rush out of perusing graphs and charts. But what does excite me is the fact that we know exactly who our customer is, what they want and how to deliver it. Which is exactly why our company continues to grow and evolve.
It's not rocket science, it's just data!
We created Her Data Method to empower other women business owners (like us) who have the same ability to collect this crucial information but just don’t know where to start. We found out that this process is not rocket science, it’s just data. But first, you have to have data before you can use data, right?