If you have your own business and you’ve been learning best practices on how to market yourself, chances are you’ve heard the term “marketing funnel” quite a bit. But what exactly is it?

We met Gillian Stollwerk-Garrett during our crowdfunding campaign on iFundWomen. She had launched her campaign a few months before us and quickly became our go-to resource for all things crowdfunding, as well as, one of our biggest cheerleaders.

Have you ever ended up down a rabbit hole in the next county when all you wanted to do was send someone an email? Try these tricks to help you stay focused.

Her Data Method offers a series of online courses that teach women how to create a data collection system so they can start making data-driven business decisions.

Her Data Method offers a series of online courses that teach women how to create a data collection system so they can start making data-driven business decisions.

Her Data Method offers a series of online courses that teach women how to create a data collection system so they can start making data-driven business decisions.

Whether you love social media or hate it, it’s definitely a very effective way to connect with paying customers. Learning how to use a customer persona will help you create a simple measurable benchmark to help guide all of your social media decisions while allowing you to see if your efforts are effective or not.

Setting up a data collection framework for your brand will result not only in giving you a louder, more authoritative voice in making big decisions for your business, but it will also free up that part of your brain that’s constantly nagging at you,

Are your social media campaigns actually doing anything for your business? Social media expert Alyssa McNally shows us how to use data to find out.