Who We Are
Shannon Ware and Melody Jennings Bowers created Her Data Method to educate business owners on the value of data, and more importantly, how to collect it. Her Data Method is a series of online courses that teach business owners how to build a data collection framework to help them make smart, data-driven decisions tailored to their business.
As founders of the Virtual Collective Shannon and Melody are a pair of highly skilled contractors with businesses and brands who are ready for a rebrand. After they continued to see the inability of their clients to provide information about their business in terms of digital data — pageviews, customer base, etc. — it was clear that these clients either didn’t see the value of data (gasp!) or they simply didn’t know where or how to gather it. The solution to this problem is Her Data Method.
Why women? Because we know first-hand how being a woman in business isn’t easy. We are expected to be everything to everyone every day. We wanted to give back to all of the hard-working ladies and provide easy-to-understand courses teaching about the complicated world of data. Her Data Method is a non-threatening, safe place to ask the questions that have been holding you back from growing your business. No judgment. We are learners, not losers.
Our Intro to Data Collection course is for all of the learners who aren’t quite ready to embark on a full-fledged data journey. This course teaches you how to create a filter to help you determine the right kind of data to collect. Without a well-defined mission statement, value proposition, and customer persona, you have no way of knowing what data will even be useful. This course will lay the groundwork for how you will collect data in the future.
Data Collection 101 is our signature course designed to take you through the step-by-step process of creating a data collection framework. From mapping out your keywords to creating a custom data dashboard designed to measure what matters most to your company, this course will help you make peace with data — and will give you a whole new perspective on your business!
Thanks to a successful crowdfunding round on iFundWomen.com and the support from our amazing Virtual Collective network, Her Data Method is here to help empower ALL women business owners with the skills they need to help their businesses thrive!
Shannon Ware and Melody Jennings Bowers founded Her Data Method based on a clear need of their clients. As founders of the Virtual Collective, Shannon and Melody pair highly skilled contractors with businesses and brands who are ready for a re-brand. After they continued to see the inability of their clients to provide information about their business in terms of digital data — pageviews, customer base, etc. — it was clear that these clients either didn’t see the value of data (gasp!) or they simply didn’t know where or how to gather it. The solution to this problem is Her Data Method.
Thanks to a successful crowdfunding round with the help of iFundWomen, Her Data Method is fully funded, and in a few short months, we will be ready to help empower ALL women business owners with the skills they need to help their businesses thrive!
Our Team
Melody Jennings Bowers
Co-Founder + Data Lover
Melody is on a mission to teach small business owners how to access and understand digital data so they can make better business decisions. She became hooked on data when she started seeing results from implementing SEO strategies after launching their first website for their company. When she saw how their clients were struggling with many of the same issues she wanted to figure out a better way to explain why data matters. Calling on her background in education she began trying new ways to teach clients how to identify the data that they needed to start collecting in order to establish a solid foundation. She and Shannon collaborated with several team members from the Virtual Collective Network to create Her Data Method so now you too can say, “Data made me do it.”
Melody lives in Nashville, TN with her two teenagers, Mary and Luke, and their dog Rose.
Shannon Ware
Co-Founder + Data Organizer
| Shannon has a knack for taming chaos with her organizational skills. She has a decade of project management experience and oversees the Virtual Collective Network of freelance contractors. She builds virtual teams tailored to a client’s individual needs, but she also started noticing the same problem kept derailing their projects and frustrating both clients and team members – a lack of concrete data necessary to make smart marketing decisions. While she admits that understanding the nuances of digital data does not rank very high on her list of things that excite her, she believes it is crucial to have the right data available in order to produce successful results for our clients. She has worked with Melody on Her Data Method to create an easy to understand course that will walk you through each phase of the data collection process.
Shannon has two daughters, Elsie (5) and Maisie (1) and lives in Nashville, TN with her husband Benji. |
Kevin Murray
The Web Guy
Kevin has worked with Melody and Shannon as a front-end developer specializing on UI/UX on a wide variety of web development and design projects. As the world of online business evolves it can be challenging to keep up with the endless changes that come with running a business online. Kevin keeps everybody on track and up to speed with the latest online rules and tools. He is a big believer in helping clients make data-driven business decisions. He is building the Her Data Method course platform with Melody to help create a simple way to get started building your data collection framework. He has repeatedly demonstrated how taking the time to pay attention to all the little digital data details that so many people won’t take the time to figure out can make a big difference.
Kevin lives in Long Beach, CA with his wife Heather and their three rescued German Shepherd pups Sierra, Dieter and Fergie.
Andy Derrick
The Marketing Dude
Andy has worked on multiple startup ventures and nerds out on helping fresh ideas see the light of day and reach new audiences. One of his core philosophies is that the success of any new project depends on access to accurate and meaningful digital data. He’s a firm believer that the world is a better place when women are leading and involved in coming up with creative solutions to problems. Working on Her Data Method as the “Marketing Dude” is the perfect intersection between using his growth skills and empowering women business owners to make a difference in the world by “getting down with data”.
Andy calls Nashville, TN home, but can be frequently found rock climbing in Mexico.